I turn strangers into fans before they're ever customers. Seven years of social — content, production, and brand management — from raising six figures for a college philanthropy to running national brand accounts.
Three cities, one lesson repeated: social isn't a stack of posts, it's consistent storytelling people come to trust.
Dallas born, then off to the University of Oklahoma's Gaylord College to study advertising, with minors in digital marketing and entrepreneurship. But the real education happened outside the classroom — leading content for OU Dance Marathon, where I learned that social media isn't about one-off posts, it's about consistent storytelling people trust. That philanthropy raised over $2M for OKC's Children's Hospital during my time there, told largely through the stories we shaped online. I also ran content and account strategy for OU's student-run agency, growing engagement for a university client by 160% — work that turned them into the agency's top account.
After graduating, I joined Torchy's Tacos as their social and influencer marketing intern — my first taste of building content for a national brand. It's where I learned to spot which trends were actually worth a brand's time, worked directly with influencers, and landed a video that broke a million views.
From Austin, I packed up for Two by Four, where I've spent the last several years growing into Social Media Supervisor — leading strategy, production, photography and video, editing, and analytics across every client we run. I've worked with Carbliss, Smithsonian Science, NASCAR Chicago Street Race, Jockey, Kentucky Derby, Torchy's Tacos, Brookfield Zoo Chicago, Cat's Pride, Park West Gallery, Chamonix Casino Hotel, and more — priceless experience, never a dull brief.
Always open to exciting opportunities and new connections.